Develop a multi-platform branded content project to celebrate the best tours and concerts in Italy (live music awards).
Format TV to celebrate the winners of every category. Channel: RAI2
Radio Partner: RDS
Event- Branded music concerts and events in Milan with Levante, Thegiornalisti, Gabbani, Negramaro, Michele Bravi, etc
BRAND PARTNERS: COCA COLA, TIM, TUBORG, HUAWEI, CAMPARI