WOAH – COCA COLA

Strategic Marketing

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CHALLENGE

Brand positioning on teen target. Start up and launch of the brand magazine WOAH with exclusive contents and unique experiences

 

SOLUTION

Title and exclusive sponsorship of Onstage Awards 2017  with live streaming and download of the invitation from WOAH platform. Editorial content plan with news, contents, smart articles for it.woah.com. Selection and management of top music italian ambassador MICHELE BRAVI and BENJI E FEDE for social takeover, live chatting, exclusive videos.