ROCCO HUNT FOR COCA-COLA

Experience Marketing

CHALLENGE

Setting everything in place for the special experience won by five participants to a special contest launched by Coca-Cola Italia: a mini live show by the Italian music artist Rocco Hunt and a final meet & greet with him.

SOLUTION

Areaconcerti took in charge the organization of the full experience, arranging every detail of both the artist’s live performance and the meet & greet with his fans.