POSTEPAYSOUND

Strategic Marketing

CHALLENGE

Engage the Postepay digital and social community with a premium content plan and a specific social content distribution strategy, using passion as a massive drive of emotions.

SOLUTION

Areaconcerti signed several Italian music stars (Ministri, Levante, Afterhours, Coez, The Kolors, Mannarino, Sfera Ebbasta, Ultimo, Caparezza, Fabri Fibra, Salmo, Nitro, Negrita, Subsonica, Thegiornalisti and Gazzelle) and live-streamed their most highly-anticipated concerts on Postepay official Facebook page. A social seeding plan was developed in order to increase the reach of each event, with Instagram Stories and posts on the artists’ official channels.