J-AX FOR MONDELEZ

Experience Marketing

CHALLENGE
Come up with a creative idea for engaging the target of the new product Tuc Crisp by Mondelēz.

SOLUTION
Involvement of the Italian artist J-Ax in a marketing strategy based on the contest “Incontra J-Ax nel suo studio” and on its special prize. The winner and four other people will indeed have the chance to enter the studios of J-Ax’ music label Newtopia and to spend an afternoon in his company.  

Areaconcerti came up with the creative concept for the project, designed a dedicated minisite and managed the entire process of the deal with Mondelēz e and the artist’s management team.

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