LEVANTE FOR TUBORG

Branded Content

CHALLENGE
Identifying the most suitable Italian artists for the international music project “Tuborg OPEN 2018” by Tuborg.

SOLUTION
Involvement of the Italian music star Levante and other artists (Selton, Ex-Otago, Lemandorle, Holograph) in a marketing strategy based on the creation of brand new versions of the song “Stay Open”, originally composed by the American dj and producer Diplo and the Danish songwriter MØ. 

Areaconcerti managed the entire process of the deal with Tuborg and the artists’ management team.
Areaconcerti also produced the project launch party and Tuborg OPEN – The Final Celebration, a big closing event with live gigs by Levante and other artists involved in the project (Ex-Otago, Selton, Lemandorle and Holograph).