LG MUSIKPASS 2017

Strategic Marketing

CHALLENGE

Positioning of LG products in the music target audience, brand awareness and drive to store.

 

SOLUTION

Areaconcerti created and developed the digital platform (www.lgmusikpass.it) of LGMUSIKPASS, where LG contents and on field activities were collected and shared by music lovers.
LG became the main mobile device brand in music marketing with sponsorship of main 2017 tours and festivals such as J-AX + Fedez, Depeche Mode, I-Days and Milano Summer Festival.