LG MUSIKPASS 2018

Strategic Marketing

CHALLENGE

Positioning LG products in the music target audience, amplifying LG brand awareness and communicating the launch of LG G7 and K 2018 smartphones.

 

SOLUTION

For the second year in a row, Areaconcerti created and developed the digital platform (www.lgmusikpass.it) of LG MusikPass, where LG contents and on field activities were collected and shared by music lovers.
LG sponsors the main 2018 tours and festivals: Vasco Non Stop Live 2018, Firenze Rocks, Rock in Roma and Collisioni Festival 2018.