J-AX & FEDEZ FOR TRENITALIA

Branded Content

CHALLENGE
Boosting the promotion of Trenitalia‘s new Rock and Pop trains though the brand sponsorship of “La Finale”, J-Ax and Fedez‘ sold out concert at San Siro stadium, in Milan.

SOLUTION
Involvement of the two artists¬†in a marketing strategy based on the creation of a video hero titled “Le tappe del successo” and the management of all sponsorship activities by the brand.
A digital and social communication plan was developed in order to increase the reach of the project.

Areaconcerti¬†was in charge of the entire process of the deal with Trenitalia and the artists’ management team.