OK GOOGLE, ACCENDI SAN SIRO

Branded Content

CHALLENGE
Launching Google Assistant though the creation of the kick-off activity of the Italian ad campaign and showcasing Google Assistant features.

SOLUTION
Areaconcerti coordinated the brand sponsorship of “La Finale”, J-Ax and Fedez‘ sold out concert at San Siro stadium, in Milan and involved the two artists in the creation of a spectacular choreography created thanks to Google Assistant and more than 50.000 led bracelets.
The marketing strategy developed for the project also includes a Google Home commercial with Fedez, showcased in advance before the gig, and a digital and social communication plan.

Areaconcerti was in charge of the entire process of the deal with Google and the artists’ management team and produced the project launch event.