IPPODROMO SNAI SAN SIRO

Strategic Marketing

CHALLENGE

Finding the most engaging strategy for families to consider SNAI San Siro racecourse as the ideal place where to spend their free time.

SOLUTION

In the last two years, to celebrate the opening of the horse racing season and many other special moments, Areaconcerti turned SNAI San Siro racecourse into a surprising market thanks to the participation of a large number of creatives, craftsmen and collectors. Free entry events with street performances and artists, music, fitness, readings, theatre, the best Italian food trucks and much more. A series of special occasions for families and kids to spend their spare time taking part in creative activities and workshops and live the green areas of the racecourse in a brand new way, also thanks to their ad hoc equipment. FLUG Market, Beer Festival and Bubble Fair are only some of the different formats implemented to make SNAI San Siro racecourse come to life.