GHALI FOR PLAYSTATION

Strategic Marketing

CHALLENGE

Meeting Sony Interactive Entertainment Italia need to engage the community of PS4 owners with a premium content and a specific content distribution strategy.

SOLUTION

Areaconcerti signed Ghali, the most famous trap artist of the Italian music scene, and live-streamed the last and highly anticipated date of his Dai palazzi ai palazzetti sold out tour exclusively for PS4 users, who therefore had the unique chance to watch the full concert through their console.