FRED PERRY SPECIAL EVENT

Event

CHALLENGE

Celebrating the opening of Fred Perry first Italian pop up store in Milan city center and relaunching Fred Perry Subculture Live format in Italy.

SOLUTION

Areaconcerti organized a sold out nightlong celebration featuring some of the most famous names of electronic dance music (Peggy Gou, Capofortuna, RolloDexx, Hunter/Game and Pisetzky), gathering in the event venue more than 2000 people.