FEDEZ FOR POLAROID EYEWEAR

Branded Content

CHALLENGE
Finding the right creative idea for the launch of the new Polaroid Eyewear spring/summer collection by Safilo.

SOLUTION
Choice of the Italian music star Fedez and of his most famous lookalike to be the digital ambassadors of the brand in a marketing strategy developed on the artist’s official social accounts and on the digital and social channels of Polaroid Eyewear. A video hero was specifically scripted and produced to be play a central role in the whole strategy and two meet&greets starring both Fedez and his lookalike will soon strengthen the link between the project and the claim of the campaign claim: #Seebeyond thanks to Polaroid Eyewear.
Areaconcerti is managing the entire process of the deal with Safilo and with the management of the artist and taking charge of the lookalike in every single step of the project.