BIC TIPP-EX

Branded Content

CHALLENGE

Social and editorial strategy based on music influencers in order to reach the teen target of Tipp-Ex corrector.

 

SOLUTION


Development of #mistakehappens communication concept where influencers and fans positively and even ironically talk about a “mistake” related to his artistic career or his private experience.
Selection and managment of 3 top influencers: Rovazzi, Michele Bravi and Greta Menchi.